Portrayal of Women In Advertising

A look into the stereotypes and sexualization of women in advertising through the years

1980s Advertising: “The scale of feminine beauty and success widened in the 1980s and 1990s to include more variables of age. ethnicity, and accomplishment.”
Compare this Smirnoff ad to the clip from the Cosby show. To me this woman looks exactly like Claire Huxtable! Advertisers saw the popularity of the Cosby show and created ads that would hopefully receive that same attention. 

1980s Advertising: “The scale of feminine beauty and success widened in the 1980s and 1990s to include more variables of age. ethnicity, and accomplishment.

Compare this Smirnoff ad to the clip from the Cosby show. To me this woman looks exactly like Claire Huxtable! Advertisers saw the popularity of the Cosby show and created ads that would hopefully receive that same attention.